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    Home » One Risky Song In 1999 Turned Faith Hill Into A Genre-Shattering Superstar
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    One Risky Song In 1999 Turned Faith Hill Into A Genre-Shattering Superstar

    Kelly WhitewoodBy Kelly WhitewoodJanuary 28, 20264 Mins Read
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    How Faith Hill’s “Breathe” Changed Country Music Forever

    When Faith Hill released “Breathe” in 1999, she likely had no idea she was about to redraw the boundaries of country music — and permanently change her own career in the process.

    Written by Stephanie Bentley and Holly Lamar, the song became the title track of Hill’s fourth studio album and marked a defining moment not just for her, but for the genre as a whole.

    By the time Breathe arrived, Hill was already flirting with pop success. Her 1998 singles “This Kiss” and “Let Me Let Go” both cracked the Top 10 at pop radio, signaling that she was more than just a country star. But “Breathe” didn’t flirt — it committed.

    A Crossover Moment That Couldn’t Be Ignored

    With Breathe, Faith Hill officially became a global crossover force.

    The song spent six weeks at No. 1 on the country charts and an astonishing 17 nonconsecutive weeks atop Billboard’s Adult Contemporary chart. It also earned Hill the Grammy Award for Best Female Country Vocal Performance, while the album itself won Best Country Album.

    Country music was already evolving at the turn of the millennium, but Breathe stood apart. It wasn’t just genre-blurring — it was unapologetically sensual, emotionally intimate, and visually bold. The lyrics and accompanying video made no attempt to soften their message.

    “’Cause I can feel you breathe
    It’s washing over me
    And suddenly I’m melting into you
    There’s nothing left to prove
    Baby, all we need is just to be…”

    For country radio in 1999, this kind of vulnerability and physical intimacy was still rare. Breathe didn’t just stretch the rules — it rewrote them.

    Taking the Risk That Changed Everything

    Hill knew from the moment she heard the song that it was special — and risky.

    “I reached a certain place… a certain level of success, and now it’s time to go to another place,” she told BMI. “In order to succeed, you can’t be afraid to fail.”

    She fully embraced that philosophy on the album, which blended country, pop, gospel, and R&B influences. Tracks like “The Way You Love Me” and “Let’s Make Love” — a duet with her husband Tim McGraw — pushed even further into crossover territory.

    “I consider Breathe a mixture of musical styles that reflects my love for country, pop, gospel, and rhythm and blues,” Hill explained. “I decided to take some chances here musically.”

    Those chances paid off — but not without permanently altering her trajectory.

    “We tried lots of different things and had some fun and went a little crazy on a couple of tracks,” Hill later told CNN. Breathe gave her a creative freedom she hadn’t previously allowed herself.

    What Came After the Peak

    Hill followed Breathe with Cry in 2002, an even more pop-leaning project. While successful, it never matched the cultural or commercial dominance of its predecessor. In 2005, she returned to a more traditional country sound with Fireflies, which became her final solo studio album of original material.

    Her last solo release, Joy to the World (2007), was a Christmas album. Since then, Hill has largely stepped away from the spotlight, choosing a quieter life and selective appearances rather than chasing the commercial heights she once ruled.

    A Legacy That Still Holds Its Breath

    More than two decades later, Breathe remains a landmark — not just in Faith Hill’s career, but in country music history. It proved that vulnerability could be powerful, that sensuality didn’t have to dilute authenticity, and that country artists could cross genres without losing their soul.

    Faith Hill didn’t just take a breath in 1999.

    She changed the air.

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