Lainey Wilson is spreading some extra holiday cheer this season with a brand-new video for her rendition of “Let It Snow! Let It Snow! Let It Snow!” The charming track pairs her with Bing Crosby, the iconic voice who made the song famous in the 1940s. Created in partnership with Hershey’s, the video brings the nostalgic classic to life through cozy, animated storytelling.
The clip opens with Wilson holding a glittering snow globe as she invites viewers into a whimsical winter wonderland. Inside, an animated Lainey — complete with her trademark bell bottoms and cowboy hat — warms up a mug of “Mama’s Cocoa” in her rustic cabin as snow drifts softly outside.
In true Lainey fashion, the video balances feel-good warmth with a touch of humor. A blown fuse forces her to brave the cold to flip the breaker, resulting in a small zap. Her attempt at starting a fire quickly goes awry thanks to a pair of mischievous mouse neighbors. And just as she finally settles in with her hot cocoa, a parade of unexpected visitors arrives: a mailman, Bing Crosby holding mistletoe, and her dog Hippie — who bursts through the door accompanied by a friendly duck, a playful nod to her fiancé Devlin “Duck” Hodges.
Amid the chaos, Wilson spills the last of her cocoa. Giving up on the mug entirely, she heads to the fridge and simply squirts milk and Hershey’s chocolate syrup straight into her mouth. Through every moment, her warm, unmistakable Louisiana drawl glides in the background, tying the whole scene together with holiday charm.
The lighthearted video beautifully captures both the spirit of the classic tune and Wilson’s own fun-loving personality. Her version of “Let It Snow! Let It Snow! Let It Snow!” appears on her new EP, Peace, Love, & Cowboys (Holiday Edition), which also features the title track and instrumental versions of both songs. Fans can grab the collection on 12-inch vinyl, 7-inch vinyl, or CD.
Wilson will bring even more Christmas magic to the Grand Ole Opry next Wednesday, December 10, during a special holiday performance — a fitting end to a milestone year. She recently earned her ninth No. 1 at country radio with “Somewhere Over Laredo,” which also hit the top spot in the U.K. and Canada. The single, from the deluxe edition of her acclaimed album Whirlwind, is nominated for Best Country Song and Best Country Solo Performance at the upcoming 68th Grammy Awards.
This success follows a huge moment at the 59th CMA Awards, where Wilson hosted the show solo, performed twice, and took home three major wins: Female Vocalist of the Year, Album of the Year (Whirlwind), and Entertainer of the Year.
And the momentum keeps rolling. In 2026, Wilson will extend her headline tour with new dates across Australia and New Zealand, joined by Flatland Cavalry and Kaitlin Butts on select stops.