Bud Light’s Super Bowl LX Ad Turns a Wedding Into a Full-Blown Keg Chase
Titled “Keg,” the one-minute commercial — released Friday, January 30 — is set to I Will Always Love You, performed by Whitney Houston, instantly signaling that this story is about to take a dramatic — and ridiculous — turn.
Post Malone, Shane Gillis, and Peyton Manning are once again teaming up with Bud Light to deliver one of the most over-the-top party spots of Super Bowl LX. After hosting a neighborhood block party in last year’s ad, the trio now finds themselves at a wedding where the runaway star isn’t the bride — it’s the Bud Light keg.
Chaos erupts as the keg rolls away mid-ceremony, instantly becoming the top priority for everyone in attendance. What follows is a slow-motion pursuit through formalwear, complete with guests abandoning decorum, dignity, and common sense to save the precious cargo.
The use of Houston’s soaring rendition of “I Will Always Love You” adds an absurdly emotional layer, turning the chase into a melodramatic parody. As the bride, groom, wedding party, and guests sprint after the keg, the song elevates the moment into something hilariously over-serious — exactly the joke.
Each celebrity gets a moment to shine. Manning secures the first pour, Post Malone is the first to dive into action, and Gillis ultimately steals the show by casually stepping in, tapping the keg, and officially kicking off the party. The mix of athletic legend, global music star, and deadpan comedian creates a perfect collision of personalities.
Bud Light teased the campaign ahead of time with short clips, but the full commercial delivers the payoff — and filming it was just as entertaining for the cast.
Post Malone, who’s appeared in multiple Bud Light Super Bowl ads, joked that while he hasn’t attended many weddings, this was one he absolutely couldn’t miss. Gillis echoed the sentiment, saying it was great to reunite with Manning and Malone, while Manning praised Bud Light’s unmatched Super Bowl presence and said the trio always brings the fun when they team up.
Beyond the laughs, Bud Light is leaning fully into Super Bowl LX weekend with nationwide fan promotions, including discounted kegs, bar deals, giveaways, and special events tied to the game.
Todd Allen, Bud Light’s Senior Vice President of Marketing, summed it up by saying the brand takes its Super Bowl presence seriously — and this year’s “Keg” campaign is designed to make the entire weekend unforgettable for NFL fans.
Super Bowl LX kicks off on February 8 in Santa Clara, with the game airing nationally on NBC and streaming on Peacock and the NFL app. And if Bud Light has its way, plenty of viewers will already be laughing — and reaching for a drink — well before kickoff.
In a game built on spectacle, Bud Light once again proves it knows exactly how to throw the party.