“THIS ONE’S FOR YOU, 94… WE LOVE YOU, WE MISS YOU.” Post Malone’s Voice Trembled Across At&t Stadium, And For A Heartbeat, The Roar Of Thanksgiving Football Faded Into Silence. The Texas-born Superstar, Longtime Cowboys Fan, And Global Icon Had Paused Mid-game To Honor Marshawn Kneeland, The 24-year-old Player Lost Far Too Soon, And In That Moment, Every Fan — From The Stands To The Broadcast Screens — Felt The Weight Of Grief And Love Collide. Malone’s Tribute Wasn’t Flashy Or Rehearsed; It Was Raw, Intimate, And Devastatingly Human. Eyes Glistened As He Whispered, “You’re Never Gone… We Carry You With Us,” The Words Hanging Over The Stadium Like A Solemn Prayer. For A Few Breathtaking Minutes, Music, Memory, And Mourning Intertwined, Turning The Arena Into A Cathedral Of Remembrance, Leaving Thousands Trembling, Tearful, And Forever Changed.

Post Malone Honors Marshawn Kneeland During Thanksgiving Halftime Show in Dallas

Post Malone returned to his home state for a powerful and emotional Thanksgiving halftime performance — and he used the moment to honor a fallen Dallas Cowboys player.

The rapper-turned-country-star, 30, performed during the Cowboys vs. Kansas City Chiefs game on Thursday, Nov. 27 at AT&T Stadium in Arlington, the same stadium where he once watched games as a kid while his father worked for the team. After delivering a three-song medley — “Wrong Ones,” “Wow,” and “I Had Some Help” — Malone closed his set with a heartfelt tribute to Marshawn Kneeland.

“I love you so much, Dallas, Texas,” he told the crowd, his voice echoing through the stadium as fans roared back. “Make some noise for the best team in the world: the Dallas Cowboys. I hope everybody has a great night. I hope everybody has a happy Thanksgiving, and I love you more than I could ever say.”

Then came the moment that hit the heart of every Cowboys fan in the building.

“And we love you, 94. We love you,” Malone said, honoring Kneeland, who wore jersey No. 94 during his time with the team. He also wore a small No. 94 pin on his jacket as a visible tribute during the performance.

Kneeland, just 24 years old, died on Nov. 6 of an apparent self-inflicted gunshot wound. The Cowboys released a statement at the time calling him “a beloved teammate and member of our organization,” adding that their thoughts were with his girlfriend, Catalina, and his family.

The tribute was especially meaningful coming from Malone, a lifelong Cowboys fan who has built a close relationship with the organization over the years. He previously surprised fans during Beyoncé’s Christmas Day halftime show in Houston, performed “America the Beautiful” at the 2024 Super Bowl in Las Vegas, and headlined a hometown stadium concert at AT&T Stadium earlier this year on his Big Ass Stadium Tour in support of his F-1 Trillion album.

“I’m from Texas. I grew up a Cowboys fan and have been watching this halftime show for years,” Malone said in a statement shared by the team. “It’s a real honor to be part of the Red Kettle Kickoff with The Salvation Army and the Dallas Cowboys and help bring hope to so many people.”

This year, the honor carried even more weight — not just as a celebration of Thanksgiving, but as a moment of remembrance for a young player gone far too soon.