The Dallas Cowboys finally lifted the curtain on their 2025 Thanksgiving Day halftime performer, ending weeks of hints and building excitement. And this year, the honor went to none other than Texas’ own Post Malone — a full-circle homecoming for the superstar who grew up just minutes from the stadium he would soon command.
The Cowboys’ Thanksgiving halftime show has become more than entertainment; it serves as the national kickoff for The Salvation Army’s Red Kettle Campaign, spotlighting the millions who rely on assistance during the holidays and throughout the year. The annual performance is both a celebration and a call to action, encouraging viewers across the country to support families in need. After Lainey Wilson lit up the field in 2024 and Dolly Parton brought sparkle in 2023, the stage belonged to Post Malone — and he stepped into it with unmistakable pride.
“I’m from Texas. I grew up a Cowboys fan and have been watching this halftime show for years,” he said when his performance was announced on November 16. “It’s a real honor to be part of the Red Kettle Kickoff with The Salvation Army and the Dallas Cowboys and help bring hope to so many people.”
For Post, the moment wasn’t just professional — it was personal. Jerry Jones revealed a little-known piece of the singer’s childhood, sharing that Post actually spent nights sleeping inside the old Texas Stadium while his father worked for the team. “He slept over there for years,” Jones recalled. “It’s incredible to see how far he’s come.” Returning now as headliner felt like stepping back into his own origin story.
When the lights dropped at AT&T Stadium on November 27th, Post Malone walked onto the field wearing custom Cowboys-branded boots and a #94 pin, honoring defensive end Marshawn Kneeland, who tragically passed away earlier this month. The gesture drew loud applause — a quiet, heartfelt moment before the energy kicked into high gear.
He opened his set with “Wrong Ones” from his F-1 Trillion album, his voice booming across the stadium. The Dallas Cowboys Cheerleaders joined him as he shifted into “Wow,” a fan favorite that nods directly to the home team, sending the crowd into a frenzy. The finale came with his chart-topping collaboration with Morgan Wallen, “I Had Some Help,” turning the entire stadium into a sing-along.
Before leaving the stage, Post paused, soaking in the roar of the crowd that shaped his childhood.
“I love you so much, Dallas, Texas,” he said. “Make some noise for the best team in the world — the Dallas Cowboys.”
A hometown kid standing under the bright lights of Thanksgiving Day, honoring a community that helped raise him — this wasn’t just a halftime show. It was a milestone. And a moment Dallas will replay for years.
