Post Malone just made the internet do a double take — and then some.
The hitmaker turned heads in a big way after appearing in SKIMS’ newest men’s campaign, where he confidently modeled nothing but underwear — showing off a noticeably slimmer frame and a whole lot of confidence. Fans got an unexpected glimpse of a side of Post Malone they don’t usually see, and the reaction was instant.
Making his debut for SKIMS, Malone (born Austin Richard Post) stars in the brand’s new men’s collection, which highlights Realtree camouflage underwear, tees, and fleece loungewear. The shoot took place in the rugged outdoors of Utah, giving the campaign a distinctly country edge.
In one standout image, Malone rocks camo-print SKIMS briefs that leave very little to the imagination — and clearly spotlight his dramatic weight loss. The snug fit made it impossible not to notice how much his look has changed.
The campaign also leans into his country era. Alongside the underwear shots, Malone appears in a cowboy hat, riding a horse across an open field, hauling firewood, and fully embracing the ranch-life aesthetic. It’s a far cry from the oversized tees and stage lights fans are used to seeing him in.
Speaking to GQ, Malone shared how the shoot made him feel. “It was really a lot of fun. It made me feel, like, handsome,” he said. He added with a laugh, “I tried to bulk up a little bit. But it didn’t work.”
Reflecting on the rustic setting, he didn’t hold back his enthusiasm. “It’s badass. It’s nature. It’s beautiful,” he said, clearly enjoying the change of pace.
As for modeling camo underwear on camera? Malone had nothing but praise. “It’s awesome. It’s comfortable,” he explained. “It’s really just an amazing deal. I’m really happy and really honored to be a part of this campaign and project.”
Fans can get their hands on the SKIMS Men’s collection — including the camo underwear Malone wore — starting August 21, exclusively through the brand’s website.
One thing’s for sure: between the weight loss, the country glow-up, and this bold campaign, Post Malone is showing a whole new side — and people are definitely paying attention.